Stem cell ad campaigns bring battle to the airwaves
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Stem cell ad campaigns bring battle to the airwaves

Date: September 21, 2006
By: Meghan Maskery
State Capitol Bureau

 Intro: A group that says it wants Missourians to vote "no" on a stem cell proposal this November has launched a new radio campaign.

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Here's an ad Missourians may hear more than once before election day.

Actuality:  RADIOAD.WAV

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The woman is an actress, the man is a real doctor. He's also a board member for a group who opposes the constitutional amendment voters will consider this November. If passed, the amendment would ensure that all forms of stem cell research allowed under federal law would remain legal in the state. 

Jaci Winship is the executive director of Missourians against Human Cloning - the group that produced the radio ad. She says the ad is meant to counter what she calls the false claims of groups that want Missourians to vote yes on the amendment.

 
 
Actuality:  MAHC.WAV
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She says it's her organization that has scientific evidence to support its message, not the initiative's proponents. Donn Rubin, the chairman of the Missouri Coalition for Lifesaving Cures disagrees. He says it's the opponents that don't have scientific backing.  

Actuality:  MLSC4.WAV
Run Time: 00:16
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Rubin's group has been behind several television ads that began airing last fall. Winship says Missourians Against Human Cloning will roll out television commercials soon. But the group has a significant disadvantage in funds available for promotions. While it has raised more than two hundred thousand of dollars for its campaign, the Missouri Coalition for Lifesaving Cures has raised millions of dollars. From Jefferson City, I'm Meghan Maskery.