"Missouri, Where the rivers run." That's the new logo State Tourism leaders are hoping will attract new visitors.
Rivers are not unique to Missouri.
But Tourism Director Christopher Jennings says that doesn't matter.
"Missouri, Where the rivers run" differs from previous campaigns in that it targets travelers who are more likely to come and spend money.
The new marketing strategy is expected to cost more than seven-million dolllars.
From Jefferson City, this is Melissa Phillips reporting.