Promoting foreign-made cars
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Promoting foreign-made cars

Date: September 6, 2007
By: Fanna Haile-Selassie
State Capitol Bureau

Intro: Missourians will see more advertisements for foreign-made cars when they receive a licence renewal card in the mail. Fanna (FAWNA) Haile-Selassie (HIGH-lay-sel-LAH-say) tells us why RunTime:
OutCue: SOC

In a state where the Governor actively promotes Missouri-made cars, some might wonder why the state advertises foreign owned and made cars to Missouri residents.

The Missouri Department of Revenue began working with the private company imagitas to send automobile license renewals in order to save money. 

Alfie Charles is the spokesperson for Imagitas, and he said if Missouri pulled out now, it would cost them a lot of money.

Actuality:  CHARLES.WAV
Run Time: 00:11
Description: It'll like eliminate the program and eliminate the tax payers savings of about a million dollars per year as well as the consumer benefits for those people who redeem those options in there.

Ford, company that has a missouri production company used to be the exclusive advertiser for two years after ending their contract.

Now Toyota and Hundai have advertising contracts.

From the state Capitol, Fanna Haile-Selassie, KMOX News