Tough billboard regulations
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Tough billboard regulations

Date: October 22, 2007
By: Elizabeth Ford
State Capitol Bureau

Intro: The Federal Highway Administration ruled that electronic billboards are legal nationally, but Missouri's tough billboard regulations probably won't utilize the technology.

Beth Ford has more from Jefferson City.

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OutCue: SOC

Missouri's billboard rules are the toughest in the country, and the amount of Missouri billboards has decreased by almost fifteen percent in the last three years.

Most of Missouri's bilboards don't conform to the state's regulations, and therefore cannot be changed to add electricity, says Executive Director of the Missouri Outdoor Advertising Association Bill May.

Actuality:  BILLMAY4.WAV
Run Time: 00:04
Description: "There's going to be very few existing signs out there that are going to comply with these new rules."

 

"Nonconforming billboards" cannot be replaced if substantially damaged, according to Missouri regulations.

 

Reporting from the State Capitol, I'm Beth Ford, KMOX News.


Intro: Missouri drivers won't expect to see electronic billboards on roadways anytime soon; A new Gederal Highway Administration rule allows electronic billboards, but strict regulations in Missouri will probably keep the boards from the roadside.

Beth Ford has more from Jefferson City.

RunTime:
OutCue: SOC

Electronic billboards allow for multiple companies to advertise in one space, granted they are adverising in a space that conforms to billboard regulations.

Missouri's billboard regulations, though, have been progressively tightened since 2002, and most boards in the state are "nonconforming," says Executive Director of the Missouri Outdoor Advertising Association Bill May.

Actuality:  BILLMAY3.WAV
Run Time: 00:06
Description: "Now the Fed has basically said, 'you cannot add new technology to a nonconforming sign.'"


Missouri regulations require 14-hundred feet inbetween billboards, compared to a three-hundred foot regulation in 2002.

Reporting from the State Capitol, I'm Beth Ford, KMOX News.